On March 7 and 8, Data and Insights Lead Christina Zhou, hosted our second Jana Insights interactive webinar. This quarter, the webinar focused on Latin America as a region, the area's smartphone boom, mobile user behavior, and advertising trends specific to LATAM. The webinar also coordinated with our latest update to the Jana Index, a curated collection of data and insights highlighting the growth of mobile and advertising in emerging markets. We combine the best country-specific data available and our first-party analysis on the smartphone habits of 30m mCent users in emerging markets, all in one place. The new Index look and feel allows you to toggle between various market-specific data points on smartphone trends, advertising data, app usage, and the top news across our four largest markets; India, Brazil, Indonesia, and Mexico. The new interactive map also provides a snapshot of the mobile user profile across 20+ countries.
For more information and to see the newly designed Jana Index, visit the Insights page on our website.
Make sure to also listen to the recording of the webinar, "Latin America: The Rising Hub of Mobile Growth & Innovation," and subscribe to our monthly Jana Insights newsletter for the latest on advertising trends in emerging markets.