2015 was a transformative year for the mobile marketplace, particularly in emerging markets. Over the last twelve months, global mobile subscriptions grew to 7.2 billion, Chinese smartphone manufacturer Xiaomi introduced their affordable smartphones in Brazil, and DataWind announced the release of the $15 smartphone in India.


In our white paper, “Top trends for 2016,” we predict the top ten trends of the global technology ecosystem in 2016.

Chinese Woman Using Phone

Some of these top trends include:

  • Google will shake up the fragmented app store market in China: With 73%  of smartphone users in China on Android and Google’s unique app performance analytics, they are primed to shake up China’s app store ecosystem.

  • Local ride-sharing apps will challenge Uber in emerging markets: As more countries take steps to ban Uber for safety and legal reasons, local players like Ola Cabs and GO-JEK are capturing more market share.

  • Messaging apps will replace social media and SMS: Messaging apps are ubiquitous in many emerging markets—97% of mobile users in Indonesia used messaging apps multiple times per day this year. But messaging apps not only have more daily active users than social apps, they are also installed on more devices. With users around the world sending more messages on WhatsApp than via SMS, 2016 will be the year of messaging apps.

Interested in learning more? Download the trends report: