Recently in the U.S. and other countries, Uber has been the user-friendly way to get a ride with just the touch of a button. But the popular ride-sharing app has faced its fair share of controversy. Just a few weeks ago, the city council of São Paulo overwhelmingly voted 48-1 to ban Uber from the streets of Brazil's largest city. With transportation apps such as Uber changing the way smartphone users travel, we were curious to explore how Brazilians are using apps to get around town.
Apps make public transportation rides smoother and easier
We looked at the top 10 used Transportation apps measured by daily active users (DAU) for the month of June and found that public transportation apps far outnumber any others in the top 10. 70% of the top 10 are related to public transportation, including CittaMobi, Cadê o Ônibus, and Ponto Certo Bilhete Único. These apps allow the user to search for bus schedules or add more value to their public transportation card.
On-demand taxi apps fill the Uber gap
While there are only two taxi-hailing apps in the list (99Taxis and Easy Taxi), they have twice as many users combined as the eight other apps in the list combined. 99Taxis and Easy Taxi, offer many of the same features that Uber does—GPS, driver information and photo, secure payment through the app—but with a taxi. Given the issue with the high crime rate in Brazil, these apps make hailing a taxi much safer and more secure for Brazilians.
Using real-time data to dodge traffic
Since we wanted to know how Brazilians are using their phones to move around town, we also took a look at the top 10 Local & Travel apps in Brazil measured by DAU. While number two Waze offers the same GPS and direction functionality as number-one Google Maps, Waze obtains its real-time traffic information from other local Waze users. The more that users contribute data to the app and use it, the more helpful and relevant it is. With Brazil’s major traffic jams that plague the large cities, Brazilians are using Waze to get where they need to be without getting stuck.
Learn more about Jana data
Jana has access to data from 30 million users of our mCent app. Whether it’s information about the top music apps in Brazil, what messaging apps are popular in Indonesia, or why referrals are the top reason why users in India download an app, we offer insight into the Android app marketplace in emerging markets. Want to learn more about our data?