[White Paper] Emerging Markets: Changing the Game of Mobile ...

The future of advertising is mobile, and the future of mobile is in emerging markets. By 2050, India will overtake the United States and become the se...

Jana   |     Jan 14, 2017

[White Paper] Decoding Emerging Markets: The App Marketer's ...

The next boom in mobile revenue will not come from the United States, it will come from emerging markets. The wave of smartphone adoption around the w...

Jana   |     Jun 20, 2016

[White Paper] India: A Growth Opportunity for App Developers

  If India is not on an app developer or marketer’s radar, it should be. Why? India is currently in the middle of a mobile boom. By 2017, India will b...

Jana   |     Mar 11, 2016

[White Paper] Top Trends for 2016

2015 was a transformative year for the mobile marketplace, particularly in emerging markets. Over the last twelve months, global mobile subscriptions ...

Jana   |     Dec 11, 2015

[White Paper] Indonesia’s Unique Challenge for App Developer...

  Over the next few years, smartphone adoption in Indonesia is expected to skyrocket by 97%. The number of smartphone users in the country will grow f...

Jana   |     Oct 22, 2015

[White Paper] Brazil: An Untapped Mobile Advertising Opportu...

Jana   |     Sep 25, 2015