The Recipe for Performance Advertising Success

Digital advertising, which reached $178B worldwide this year, is king of the advertising world. By 2020,  Magna predicts digital ad sales will represe...

Joe Paratore   |     Apr 26, 2017

Focus on Brazil's Mobile Economy: Jana Insights

Last month, we hosted our second Jana Insights webinar, “Latin America: The Rising Hub of Mobile Growth & Innovation.” In this interactive webinar, ho...

Jana   |     Apr 19, 2017

The Data Trap, Revisited

Two years ago, we published a blog post focused on the data trap—the concept that while millions of new users in emerging markets were getting online ...

Jana   |     Apr 10, 2017

Using Data Science to Measure Offline Marketing Initiatives

At Jana, we have four core values: Get Stuff Done, Own It, Measure It, and Have Fun. On the Data Science team, we take a special interest in helping t...

Melissa Mandelbaum   |     Mar 29, 2017

LATAM Webinar Slides and the New Jana Index

On March 7 and 8, Data and Insights Lead Christina Zhou, hosted our second Jana Insights interactive webinar. This quarter, the webinar focused on Lat...

Jana   |     Mar 27, 2017

mCent Browser: Providing Internet Access for the Next Billio...

When we launched mCent in July 2014, we made it our mission to make the internet free for the next billion. Since then, we have provided 30 million us...

Nathan Eagle   |     Mar 10, 2017

How Incentivized Advertising Fits Into a Mobile Marketing St...

This blog post was co-written by Account Manager Caroline Suttlehan and Sales Development Representative Sydney Banks   In the rapidly shifting world ...

Jana   |     Feb 21, 2017