Sarah Pekala

Sarah Pekala is the Content Marketing Manager at Jana, where she owns all written content and social media initiatives on the B2B marketing team. Before her time at Jana, Sarah spent 6 years in digital publishing as a writer and editor. As an amateur marathoner, you can find Sarah running the streets of Boston in an effort to beat the elusive PR. She also enjoys taking selfies with her French Bulldog, Koji.
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Posts By Sarah Pekala

10 Tips for International App Marketing

  Introducing your mobile app to a new market is an exciting and challenging decision. Risks and rewards need to be balanced and considered as you mak...

Sarah Pekala   |     Apr 22, 2016

Mobile App Retargeting 101

One of the most important tools that a marketer has in their proverbial toolbox is retargeting. Also known as remarketing, re-engagement, or reactivat...

Sarah Pekala   |     Apr 15, 2016

Local and Affordable Smartphone Brands Grow in India

Smartphone brand competition is heating up in India. These device brands are fighting to capture the attention of the 64% of the 168 million smartphon...

Sarah Pekala   |     Feb 12, 2016

App Usage By Day of the Week

Think about your mobile app habits. Do you tend to use one type of app more often on the weekends or during the workweek? Perhaps you use a public tra...

Sarah Pekala   |     Jan 08, 2016

India’s eCommerce Apps Appeal to Users’ Payment Preferences ...

Today on the Jana blog, we are continuing our series on how smartphone users make purchases in Shopping apps. Read part one here.   As India prepares ...

Sarah Pekala   |     Nov 05, 2015

Android OS Adoption in Brazil and India

  On October 5th, 2015, Android launched their latest operating system, Android 6.0 Marshmallow. We examined which Android OS was most popular in two ...

Sarah Pekala   |     Oct 29, 2015

More Payment Options, More Usage: Shopping Apps in Brazil

Thanks to smartphones, shopping trips are no longer limited by proximity to a local store or mall. While behind the average for the rest of the world,...

Sarah Pekala   |     Oct 16, 2015