Expanding to a new market presents an opportunity to reach an audience that may be perfect for your app. Every market is unique, and Brazil is no different. If you are an app developer or marketer and are interested in marketing your app in Brazil, there are some features of the mobile audience and the opportunity that you should consider before making your move.
What makes Brazil unique?
They are social media addicts: 84% of Brazilians use a social media app daily.
Locally-made smartphones get a tax break: Thanks to the Lei do Bem law, smartphones manufacturers in the country can get a tax exemption if they pre-load local apps on the devices.
Alternative payment methods are common: Since only half of Brazilians have a credit card, other payment methods within apps are common, such as Boleto Bancário.
Jana can help you navigate the Brazilian mobile economy and get your app discovered by millions of users.