Jana

As app developers think about expanding their mobile app's presence to a new country, it is vital that they understand the characteristics of that country. How many smartphone users live there? What devices are they using? What type of apps do they use every day? The answers to these questions can help an app developer decide if entering a new country would be a good fit for their app and formulate a strategy for obtaining new users.

 

In the following three infographics, we present a snapshot of our mCent audience and their smartphone habits in three of our largest markets, India, Brazil, and Indonesia.

Statistics About the mCent Audience in India
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Further reading:

India is the second largest smartphone market in the world. The mobile-first country is full of opportunity for app developers interested in reaching new users. Download our latest white paper "India: A growth opportunity for app developers" and learn even more about the country's unique characteristics and smartphone users' mobile habits.

 

Statistics About the mCent Audience in Brazil

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Statistics About the mCent Audience in Indonesia

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Further reading:

In many ways, Indonesia is unlike many other APAC countries when it comes to smartphone technology. The availability of dual-SIM devices, IMEI number problems, and the abundance of SIM cards in the country make it a testing market to figure out. In our white paper “Indonesia’s unique challenge for app developers,” we explore the three features of the smartphone marketplace in Indonesia that app developers should consider when expanding to the country.

Jana is an expert on emerging market countries

Jana can provide best practices for app developers interested in India, Indonesia, Brazil and other emerging markets.

 

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